Honest Answers to Real Questions

Most concrete coating companies pay a salesman to come to your house, measure, and pitch you. That salesman earns a commission — which gets baked into your price. We cut that out entirely. You get a price online in 60 seconds. Same product. No commission. Lower price.

Your quote includes: full diamond grinding prep, Penntek polyurea base coat, your choice of Torginol decorative color flake broadcast, and a polyaspartic topcoat seal. Everything required for a complete professional installation. The only add-ons are if you have vertical sidewalls, steps, or surface conditions that require extra prep work — and we show you exactly what those cost upfront.

Cracks and pitting require additional time and material to fill and level before we can coat. Some companies just ignore this and coat over it — you'll see it fail within a year. We do it right, and we charge you a straight price for the extra work rather than padding it into a vague base price.

We're working on adding financing options. For now, we accept all major credit cards and ACH bank transfer. Reach out to us directly at (920) 555-0199 if this is a concern — we'll work with you.

We collect a deposit to hold your installation date, with the balance due on the day of installation once you've seen the finished floor and are satisfied.

Epoxy is rigid and brittle — it bonds to the surface but can't flex when the concrete expands and contracts with Wisconsin temperature swings. That's why you see epoxy floors peeling, cracking, and yellowing within a few years. Polyurea is a polymer — it's chemically engineered to flex with the concrete, resist impact, repel chemicals, and stay UV-stable for decades. It's the same chemistry used in truck bed liners and industrial floors.

We use Penntek Industrial Coatings for both the basecoat and topcoat, and Torginol decorative flakes. Both are publicly listed manufacturers — you can verify them at penntekcoatings.com and torginol.com. We don't use private-label or unverified products.

Like any solid surface, it can be slippery when wet. The chip flake system naturally provides an orange-peel texture that improves traction. For areas that get truly wet — like pool decks or exterior patios — we can add additional silica sand to the topcoat for maximum slip resistance. Just mention it when you get your quote.

Yes — this is one of the main reasons polyurea outperforms epoxy in the Midwest. Epoxy is rigid and cracks when concrete expands in cold and contracts in heat. Penntek polyurea flexes with those cycles. It also resists road salt and de-icing chemicals that Wisconsin drivers track in all winter.

We offer two warranty tiers — you choose at quote time:

7-Year Warranty ($6/sq ft): Covers peeling, delaminating, and material defects for 7 years.

Lifetime Warranty ($8/sq ft): Covers peeling, delaminating, and material defects for the lifetime of the original purchaser. Penntek backs this with a manufacturer warranty against yellowing and UV degradation.

For a typical 2-car garage, the full installation takes one day — usually 6–8 hours from arrival to cleanup. Larger spaces or heavy repair work may require a second day. We'll tell you upfront before we schedule.

Walk on it: 12 hours after installation.
Light use / foot traffic: 24 hours.
Park cars / full use: 48–72 hours.

We'll give you the exact timeline on installation day based on temperature and conditions.

Before we arrive, please:

• Move all vehicles, bikes, shelving, and boxes out of the space
• Remove any rugs or floor mats
• Sweep up loose debris
• Make sure we have clear access to a power outlet

We handle all the heavy prep — diamond grinding, crack filling, cleaning. You just need the space empty.

You don't need to be home the entire time, but we ask that someone be available at the start to walk us through the space and confirm the color and any details. We'll do a final walkthrough with you when finished.

Diamond grinding creates some concrete dust — we use a commercial vacuum system to contain it, but there may be a small amount of fine dust that settles. We recommend keeping the interior door to your house closed during installation. The coatings themselves have low VOC levels and don't produce strong fumes.

Yes — most cracks can be filled and coated over. For 1–6 cracks, we include repair work in the standard quote (see the surface condition pricing on the quote form). For more than 6 cracks or extensive pitting, we'll want to talk through the scope with you before quoting — we can still do it, but we need to make sure you get an accurate price.

In most cases, we grind off the old coating first. Applying polyurea over failing epoxy or paint almost always results in delamination — we won't do it. Grinding down to bare concrete is what ensures the Penntek system bonds correctly and lasts. This is included in our prep process.

New concrete should cure for at least 28 days before coating. If your concrete is brand new, just let us know and we'll schedule accordingly. Fresh concrete that hasn't fully cured won't bond correctly.

We'll stop and tell you before doing any additional work that wasn't in the quote. No surprise charges. If the actual conditions are significantly different from what was described online, we'll discuss options with you and you decide how to proceed. That's what straight pricing means.

It's extremely simple. Sweep or dust mop regularly. For deeper cleaning, use a mop with Simple Green, Pine Sol, or a similar non-acidic cleaner. Rinse with water. That's it — no sealers, no waxes, no special products required. Avoid long-term exposure to bleach or strong acids.

No. Penntek's polyaspartic topcoat is UV-stable and won't yellow or fade. This is one of the key differences from cheap epoxy systems, which yellow noticeably within a year or two of UV exposure. Interior or exterior — the color stays.

Yes. Penntek polyurea is designed to handle the weight and movement of floor jacks, jack stands, and heavy equipment. Use rubber pads or protective mats under stationary jack stands for extended periods to avoid cosmetic marks — but the coating itself can handle the load.

Call or text us at (920) 555-0199. We stand behind our work. If there's a defect covered under your warranty, we'll come back and fix it. We're a local business in Appleton — we're not going anywhere, and your satisfaction matters to us.

We're based in Appleton, WI at 3984 E Endeavor Dr, Appleton, WI 54914. We serve the greater Fox Valley and surrounding areas including Appleton, Green Bay, Oshkosh, Fond du Lac, Neenah, Menasha, and the communities in between. Not sure if we serve your area? Call us at (920) 555-0199.

Because salesman commissions get added to your price — not ours. By handling everything online, you get a real price instantly without anyone trying to upsell you on the spot. You research, you decide, you get a straight price. No one will call you back trying to close a deal. That's the whole point.

Yes. We are fully licensed and insured in Wisconsin. We're also a certified Penntek dealer, which requires training and ongoing quality standards to maintain. If you'd like to verify our credentials before booking, just ask — we're happy to provide documentation.

StraightLineCoatings is a new model for an experienced team. Our installers bring years of concrete coating experience in the Fox Valley area. We're a new channel built specifically to bring transparent, online pricing to homeowners who are tired of the traditional salesman model.